Towel that stays on – is the definition of great design. Care free towel drys, covers and keeps you dressed. It can be your friend in all kinds of situations: after shower and sauna, when gone swimming or just relaxing at home. Our towel invention won’t let you down and fall off, handy braces and straps will make sure of it.
Mens towel with straps
Women’s towel with straps
Boys towel with straps
Girls towel with straps
“Why doesn’t the bath towel have straps on so it would stay on and not fall off?”
“Why doesn’t the bath towel have straps on so it would stay on and not fall off?”
Asked then 6 year old boy Jiri while sitting in their outdoor sauna. The youngest member of the entrepreneur family had just invented a new product. Jiri had three wishes for his invention. It should be available for everyone, comfortable and made in Finland. Our towels became multifunctional textiles. Wrap yourself with a brace towel, that won’t fall off.
JIRI LINDÉN
The mastermind behind the towel with straps
June 2018